When it comes to website design cost, the deciding factor is how cheap it is? Well, this is the first step in making a disastrous decision for your businesses online presence.

The cost of website design and development can be optimized or reduced by following a few basic steps, running around for a cheap website design quote would hinder the outcome.

Now lets see how you can reduce the price of your website design and development process.

• Do your homework
• List down your needs
• Get the information ready
• Be realistic
• Follow-up every stage

Do your homework:

It is wise to do your homework before getting into the process of designing your website. You can do a basic study about a few things as listed below.

• Find out what your competitor is doing
• How are others positioning the products or services?
• List down your services by priority
• Get some understand about the jargons
• Visit websites design company websites and gather information about their process and cost.

List down your website needs:

This is one important step to follow while designing a website. Unless you mention or list down your exact needs, your goals might get distracted during the process of web site development. This will help you to clearly mention your priorities and guiding the design and development team in the right path until the whole website is developed and delivered.

Get the information ready:

Instead of giving your goal, needs and design expectations by word of mouth, it is always better to give it in writing. So put all your thoughts in paper and send it across to your designer even before you engage them for your website development. The other information you should get read are:

• Content for the pages
• Images
• eMail addresses
• Contact form information

Do not keep changing:

One of the major challenges designers and developers face and an important reason why projects get delayed is because of changing needs and expectations. Most website design and client relationship turn bitter due to this. To avoid this you have to be concrete with the decisions you make while assigning the project and changing it in the middle will only lead to delays and technical challenges in the website development process.

Follow-up every stage:

At every stage of web development process you have to check if your developers and designers have all the information they need for the development of the website. Its just not following up if they are doing their job or sticking to their timelines. This might help you reduce any future disappointments and help the developers give you the best expected result.

For a free consultation and guidance please contact W3Commerce Web Design Professionals today!!!

The interactivity of your website is one of the factors that will decide the fate of the success of your online business. Interactivity is not about having high graphics and flash presentations. It is about conveying what you are actually looking to convey to your visitors, if you have succeeded in conveying your message the chances of reaching your goal is very high.

How to increase the interactivity of a website?

Website design is all about creativity and there is no boundary to this, so one can be highly creative and try new ways of interaction. However there are some basic features that will increase the interactivity of a website.

Ability to find:

importance of interactive websites

If your does not serve the information that the visitor is looking for – in time – that will be the core reason of your websites failure. The first diagnostic to be done for a website with high bounce rate is to identify if the website is serving all the information that a user would be looking for.

Solution: Site Search Feature

Ability to reach:

A visitor should find it easy to reach your business beyond the website either by phone or visit your address. A lot of websites fail to provide this basic information in a visible manner on their website. These details will help businesses to establish trust with their visitors.

Solution: Highly visible “contact us” section, Contact Form.

Ability to ask:

A visitor would have several questions related to your products or services, addressing these questions are critical to your success. By giving maximum information about your product/service you can generally have their questions answered but you never know there might be something left out.

Solution: FAQ , LiveChat

If you are planning to build a website, call W3Commerce for a free consultation and we will help you to design a website that will have perfect interactive features.

Visit us @ Level 4, Suite 3, Queens Road, Melbourne 3004 or call us at 03 9820 0877.

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Link Building Services is the hottest word in the search engine marketing space. By now almost everyone who knows SEO and SEM would know what is link building and the importance of link building.

Our consultants often has been asked by business owners about the emails they receive requesting for links and whether it is a good idea to link with them. While search engines give a lot of importance for links coming to your website it also looks at a lot of other factors that comes along with the links.

Below are few factors that you should consider while receiving links from a website:

Domain Authority and Trust:

“Tell me who your friends are and I’ll tell you who you are”

This is exactly what search engines use to find out if a website is trust worthy. They see who you link to and from whom you receive links from. They also look at who links to your link provider. It may sound a lot complicated if we get too technical about it. If you think you should understand more about this give us a call at 03 9820 0877.

Linking Page Relevance:

Search engines look at the relevance of the sites that link to each other. A company that sells suits and jackets can link to website that sells tie’s or perfumes. A lot of people think that if they have high volume of links they will get higher positions in search engines. Its not the volume of links that counts its always the relevance of links.

Link Hierarchy:

If your link is one among 300 links on a page and it is after 200 links in the same page, it is as good as not having such a link. Search engines like google does look at the placement of a link in a page. If your links are higher up on a page it gives a different value than a link buried deep inside a page. At W3Commerce we do not just get volume links but we look at qualities like these in a link.

W3commerce has built a link building approach that uses ethical approach to get references for your website from various other websites. Please give us a call at 03 9820 0877 or visit us at Level 4, Suite 3, Queens Road, Melbourne 3004 for a free consultation.

This article is about how business owners can receive effective online quotes from website design agencies.

We have seen a lot of businesses approaching website design companies for quote requests online. A lot of times they send these requests with very minimum information about their business. Imagining that you engaged a company that offered a very low cost without any information about your business, this may lead to lot of chaos during and post development of your website.

Here is a quick checklist business owners can use while requesting for a quote from a website design agency.

1. We are looking to design a new website
2. No, We are looking to re-design our website
3. Our Domain Name
4. Our Business Is (Provide a brief about your business)
5. Our products & or Services
6. Our goal of having this website is (ex:lead generation {provide quotes etc}, gather data, sell from the website)
7. We need this website to be completed in (give your timeline)
8. We should be able to create pages Yes/No
9. Top competitors of our business
10. Our budget

Though the above questions is not all that you need to be discussing with the agency but this will be a good first step to get quotes from different agencies.

W3Commerce has built a similar interactive questionnaire to make business owners live easy to decide on what features they need on their website. If you are looking for a quote please feel free to send us a request for quote

In our years of experience in the website design, development and internet marketing industry we have seen a lot of clients approach website design agencies and ask for a quote straight away. Business owners call a few companies or request for a quote online and select an agency based on the cheapest quote. This is one of the major reasons many business owners end up with bitter experiences.

How NOT to approach?

Without knowing your needs:

Do not approach an agency before you know what you want your website to do, if you are not aware of what a website can do for your business then it is wise to have a consultation with a website design company and ask them if they have worked with a similar business or your industry and about their experience. You can brief about your business, products, services and ask them for suggestions.

If you know what you need then talk to website designers and ask them their suggestions of building a website for your business. You can speak to many agencies about this and see how creative they are.

Do not ask for immediate quotes:

Web design companies receive a lot of email quote requests with out a phone number to contact, even worse are quotes without any reference websites or details about their business. At this point, the agency does not know what the customers needs are (emails asking for details are generally ignored) so they send cheap quotes.

Unrealistic Timeline:

Most people want their website to be built the moment they decide they want one. This is one of the major reason why web design projects fail. Creativity and technical development, both needs time and any compromise in giving enough time would result in poor quality outcome.

Do not decide only from a price point: While every business has their own budget to invest on things like website, they also have to understand that every type of website comes with a specific cost and they cannot go down than a certain limit. See if all the agencies you have contacted have matched your requirement and then compare the price between them.

W3Commerce believes in a consultative approach and we offer free consultation for businesses to guide them on building an approach to their web design project.

Website Design and SEO are two different activities done by people with different expertise, however there is a significant amount of dependency within these two task which makes it important to take SEO friendliness into account while designing a website. Before technically analysing these two factors.

What is website design?

It is a process of designing a web presence for your business. While designing your website factors like look and feel, appeal, user friendliness, lead to conversion, promoting important products/services etc will be taken into account. However marketing this website is an independent activity and there are different internet marketing services available to market/promote your website.

What is SEO?

SEO is the process of increasing your websites visibility for the keyword terms that people use on search engines to search for a business/product like yours. The process of search engine optimization depends on two major sides:

Technical Front

Technical side is nothing but the friendliness of your websites for search engines to visit and gather information from your website. This is mainly a task that depends on the development of your website and the platform used to develop your website.

Marketing Front

Marketing is about how to promote your products or services within your website in such a way that search engines understand and relate your website with the products or services that you are promoting. Most importantly marketing includes how you position your products and services to your website visitors to attract them to take an action. These are generally called conversion or call to action tactics.

W3Commerce Website Design and SEO approach:

A website that uses both technical and marketing factors in a balanced way that will appeal to the visitors and to search engines will stand a good chance of getting your goals achieved. After all the whole point of investing in a website is to get it marketed and brings revenue to your business.
In order to achieve maximum success through your web properties it is inevitable to create a website with all the seo friendliness factors both from a technical and marketing stand point.
W3Commerce Pty Ltd is an expert website design company, who have extensive knowledge in ensuring:

• Your Website is appealing
• Your website is user friendly
• Your Website is search engine friendly
• Your websites converts visitors into customers
• Your websites carry your brand value

Contact us if you have any further questions.