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Ecommerce Web Design – How Design Can Drive Sales

You are very close to building your dream!!! your own online shop. Yes, W3Commerce has designed and developed

numerous ecommerce websites. Our designs are just not appealing, THEY SELL YOUR PRODUCTS.

An often overlooked aspect of an ecommerce website is the overall design and layout of the website. Your ecommerce website

shopping ecommerce website design

shopping cart web design

should do more than present your products and services to potential clients; your website should present the need to buy product from your website by highlighting the price point, shipping/delivery and other benefits of buying from you.

What is important for an ecommerce website?

Selling!!! All that matters is to sell, however how do you lead your customer to buy products on your website does influence sales in your online shop.

  • Navigation
  • Product Display
  • Call To Action
  • Customer Reviews
  • Shipping & Security

Navigation – Quicker & Easier:

ecommerce website navigation

Easy Website Navigation

Online buyers are impatient and they have numerous choice. If you fail to make it in time you will probably loose them to your   competitors. It should all work within a few seconds, at W3Commerce we understand this importance and make sure both the design and the technical aspects of the website has a clear navigation path and quicker display of the product. Our ecommerce website designers can fix a perfect navigation based on your product and industry.

Product Display:

ecommerce website product display

Product Display with Clear details

Buying on website is very different from buying from a brick and mortar shop. Customers do not get to touch & feel a product, however through high resolution, multi-dimension images and using effect like lightbox the display of products can influence the buyer. Product display is just not about images, when a customer clicks on a product he should clearly see the other details like price, specification, shipping details etc. Online shops can use a lot of technical advancements to give a better feel of their products.

Call to Action:

One of the most important feature and commonly overlooked factor in an ecommerce website is call to action. A buyer on your website should be able to make an action wherever he is. For Instance: The product display page should not only have “add to cart” feature but a quick contact form for the customer to ask a question if he has one about the product. This will reduce the product page abandonment rate and you get an opportunity to interact with your buyer.

Customer Reviews:

Word of mouth is word on social media these days. Get a review section do the job. It increases the customer to customer interaction and influences the potential buyer to buy it from your website.

Shipping & Security:

The common shopping cart abandonment factor is lack of shipping information in the previous pages. It generally turns-off a customer when he gets to know that the product cannot be shipped to his region or the addition of shipping cost in the shopping cart page. Such abandonment reasons can be avoided by having the information displayed along with the product in the product page. Security is another very important factor that every customer is concerned about while buying products online. Clearly displaying the security aspects of the website gives buyer the confidence.

Build your online store with W3Commerce at a very competitive cost.

Major Turns-offs in an ecommerce website:

Complex Navigation – If you make a customer click on too many links before they reach their target product or page.

Lack of information - Just the images cannot speak about the technical details, give maximum specification/information about your product.

Hidden Cost - Dont hide any cost or add costs at a later stage, make it clear right on the product page to avoid shopping cart abandonment.

If you are located in Melbourne we can visit you for a free consultation. For customers across Australia we do free phone consultation. Call us now if you are looking to build your shopping cart ecommerce website.

An often overlooked aspect of an ecommerce website is the overall design and layout of the website. Your ecommerce website should do more than present your products and services to potential clients; your website should present you and your company in a professional light while effectively working towards the promotion of your business/products.

eCommerce Web Design Involves:

· Know your market

· Keep it simple

· Guide to sell

Know Your Market

A key part of an effective ecommerce web design is to have a keen awareness of your targeted market; while your ecommerce site exists to sell your products and your services, it is important that the overall impression that potential customers feel when they visit your site is that your ecommerce site is one designed specifically with them in mind.

For example: if your ecommerce website is one that features products related to the technology field, then your web design should be one that is comprised of clean lines and solid colours, with a minimum of design clutter. However if your ecommerce web site features products targeted to pet owners, then the design of your website could reflect the more whimsical and playful side of your customer base.

The more that your web designs reflect the personality and the identity of your company, the more likely you are to see a positive change in sales and business referrals.

Keep It Simple

A common mistake made by ecommerce website business owners is to allow the design of the website to overshadow the content and the products and services that you offer. Certainly a whimsical or fun feel to your website can be appropriate when your product line is a good match for it; however, it is all too easy to overdo it on the design of a website by trying to fill every page with excessive amounts of graphics and other design features.

Instead, the design focus should be on the creation of an easy to navigate user friendly website that is not weighed down with heavy design features. An added bonus to the simple design is that your website will load faster for your browsing customers; which, in turn, will be a greater incentive to stick around, browse, and make purchases.

Before making design decisions for your ecommerce website, consider a consultation with an online marketing firm that can help point you in the right web design direction. Your web design should work for you and for your product lineup to help attract customers and drive sales.

Key TakeAways:

· Do not over design

· Keep it user friendly

· Keep it search engine friendly

· Do not push but guide

· Do not over promote

Consult a professional eCommerce Web Developer:

eCommerce websites is one of the most critical products among web development processes, since there is no control over the purchase decision of your customer. You can only design your website in such a way that the customers get the best experience visiting your website. W3Commerce Pty Ltd has consultants who have helped to create simple to complex ecommerce websites.

Take advantage of our Free Consultation!!!

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