Importance of interactive website design

The interactivity of your website is one of the factors that will decide the fate of the success of your online business. Interactivity is not about having high graphics and flash presentations. It is about conveying what you are actually looking to convey to your visitors, if you have succeeded in conveying your message the chances of reaching your goal is very high.

How to increase the interactivity of a website?

Website design is all about creativity and there is no boundary to this, so one can be highly creative and try new ways of interaction. However there are some basic features that will increase the interactivity of a website.

Ability to find:

importance of interactive websites

If your does not serve the information that the visitor is looking for – in time – that will be the core reason of your websites failure. The first diagnostic to be done for a website with high bounce rate is to identify if the website is serving all the information that a user would be looking for.

Solution: Site Search Feature

Ability to reach:

A visitor should find it easy to reach your business beyond the website either by phone or visit your address. A lot of websites fail to provide this basic information in a visible manner on their website. These details will help businesses to establish trust with their visitors.

Solution: Highly visible “contact us” section, Contact Form.

Ability to ask:

A visitor would have several questions related to your products or services, addressing these questions are critical to your success. By giving maximum information about your product/service you can generally have their questions answered but you never know there might be something left out.

Solution: FAQ , LiveChat

If you are planning to build a website, call W3Commerce for a free consultation and we will help you to design a website that will have perfect interactive features.

Visit us @ Level 4, Suite 3, Queens Road, Melbourne 3004 or call us at 03 9820 0877.

This entry was posted on Sunday, July 11th, 2010 at 3:37 am and is filed under Website Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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