Understanding Pay Per Click Services – How They Can Work For You
Pay Per Click, or PPC, is an effective means of placed advertising that directly exposes you to potential new sales leads. PPC places your website directly in front of search engine users who have searched for one of your keywords.
See It In Action
The best way to understand how PPC actually works is to see it in action for yourself.
- Head on over to your favorite search engine, Google for example, and type in any phrase, such as “garden service.”
- Take a closer look at the search results that you have now; at the top of the page, and likely on either margin of the page, there will be several links under the title of “Sponsored link.”
You are very likely to see that several of the targeted advertisements are for garden services in your city; these companies have used their PPC campaigns to purchase specific keywords (garden services), at a higher rate than their competitors, the right to be listed at the top of your search results. While these companies will likely pay a small monthly advertising fee, they will not pay for that specific advertisement until you “click through” to their website.
By making use of targeted keywords, and pay a higher per-click rate than your leading competitors, you are more likely to see a significant increase in click-through traffic, as well as the much desired increase in potential sales leads.
PPC advertising is not only an effective means of putting your company directly in front of those potential sales leads who are seeking out the specific services that you provide, but it is also one of the more affordable of web advertising options.
How Accurate Is It?
When PPC campaigns first started becoming a popular choice for advertisers there was, unfortunately, a significant amount of fraud occurring with the amount of click-throughs that advertisers were being charged for. An unethical competitor would artificially raise the number of click-throughs that a higher ranking business would have; often increasing their PPC campaign bills by several thousand dollars.
These types of fraudulent activities forced search engines to develop their technology to the point where it would recognize only valid click-throughs; this gives advertisers not only an accurate idea of their return in investment (ROI), but also ensures that they only pay for valid potential sales leads.
Where To Start?
An online marketing expert who is fluent in PPC campaigns, as well as is adept at navigating the oft rocky waters of online marketing campaigns can not only help guide you in the right direction but also ensure that your campaigns are providing you with an adequate ROI. Your online marketing expert will monitor your campaigns for you and help guide you towards targeted keywords that may work better for you advertising needs.