Link Building Services is the hottest word in the search engine marketing space. By now almost everyone who knows SEO and SEM would know what is link building and the importance of link building.

Our consultants often has been asked by business owners about the emails they receive requesting for links and whether it is a good idea to link with them. While search engines give a lot of importance for links coming to your website it also looks at a lot of other factors that comes along with the links.

Below are few factors that you should consider while receiving links from a website:

Domain Authority and Trust:

“Tell me who your friends are and I’ll tell you who you are”

This is exactly what search engines use to find out if a website is trust worthy. They see who you link to and from whom you receive links from. They also look at who links to your link provider. It may sound a lot complicated if we get too technical about it. If you think you should understand more about this give us a call at 03 9820 0877.

Linking Page Relevance:

Search engines look at the relevance of the sites that link to each other. A company that sells suits and jackets can link to website that sells tie’s or perfumes. A lot of people think that if they have high volume of links they will get higher positions in search engines. Its not the volume of links that counts its always the relevance of links.

Link Hierarchy:

If your link is one among 300 links on a page and it is after 200 links in the same page, it is as good as not having such a link. Search engines like google does look at the placement of a link in a page. If your links are higher up on a page it gives a different value than a link buried deep inside a page. At W3Commerce we do not just get volume links but we look at qualities like these in a link.

W3commerce has built a link building approach that uses ethical approach to get references for your website from various other websites. Please give us a call at 03 9820 0877 or visit us at Level 4, Suite 3, Queens Road, Melbourne 3004 for a free consultation.

This entry was posted on Saturday, July 10th, 2010 at 12:25 pm and is filed under Link Building Techniques. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.