Before we dwelve into understanding the art and science of search engine optimisation let us understand the basics definition of it.
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In simple words SEO is a process of increasing a websites ranking ORGANICALLY on search engines for keywords that best describes the purpose of the website. We at W3Commerce believe this would be the best definition because, ranking for those keywords that does not best describe your website is as good as not ranking for it since they will not lead you towards achieving your online goal.
There is no art without passion, a successful SEO professional or company should posses a good amount of passion to succeed in this trade. SEO is an art that demands pure passion to sustain the changes it goes through in a short period of time also the challenges it throws on its practitioner cannot be endured with mere desire but passion.
Art is about creativity and that is exactly SEO, unless there is creative thoughts, ideas and processes involved a search engine optimisation can only give you results that will be short lived and worthless.
If invention is equal to science, then invention plus science is equal to SEO.
The world understands SEO as a service that is carried out by a group of information technology professionals but they fail to understand that search engine optimisation is a combination of innovative marketing knowledge mixed with technical expertise. W3Commerce could stand out in delivering best search engine optimisation services because we have built our seo packages / services with this core understanding.
Before implementing a full search engine optimization campaign it is important to have a thorough understanding of what exactly search engine optimization (SEO) is and understand how it can work for your company to positively drive new traffic and generate sales leads.
A large portion of search engine optimization is having a complete understanding of the technology behind search engines as well as an understanding as to the types of things that people search for. A good online marketing company will utilize all available technologies to ensure that your website is as search engine friendly as possible; whether that is achieved by targeted advertisement placements or by simply creating web content with targeted keywords.
In the recent past, less than reputable SEO company made use of methods known as article keyword stuffing or article spinning, and link farming that artificially placed articles in a higher position on search engine results. Search engine technology needed to adapt and evolve to ensure that only genuine search results were reaching the higher rankings within their search results; with this in mind, reputable SEO experts have identified the ways in which solid content can help search engines identify a website and place it within the top ten search results.
By hiring an effective online marketing team who have a thorough understanding of how SEO can effectively work for you, you are much more likely to have success with your SEO campaigns.
- Your website is more than a virtual representation of your business; your website is a key part of generating web traffic and potential sales leads. With informative content your website is more likely to keep potential customers around; by focusing less on the number of SEO-friendly keywords, and more on the information provided within your content, you are infinitely more likely to keep potential customers browsing further within your website. The quality of your content is one of the most important parts of optimizing your website.
- While the goal is to create informative and relatable web content on your website, carefully weaving in appropriate keywords will allow your website to naturally place higher within search engine results. By utilizing an experienced copywriter who can seamlessly weave keywords into solid reader-friendly content, you are more likely to see positive SEO results; your keywords should appear within the title of your page, as well as within the first few lines of your content.
- Keep the content on your website as fresh as possible; if this means updating the description of a product, or simply changing your “About Us” page to reflect company developments. It is no secret that search engines love dynamic content; keeping the material on your website up-to-date you are more likely to achieve higher search result listings as well as a higher number of potential sales lead click throughs.