Affordable Website Design:
Small and Medium businesses always have the challenge to create of creating a website at an affordable price. We at W3Commerce have created a website design process that will ensure that we provide user friendly and SEO friendly websites at very affordable price.
Making your website Work for You
While current, and progressing, technology has greatly improved the ease of creating a website, there are still several basic principles that should be followed so that your website is designed for the purpose you intended it to be: to attract potential new sales!
Define Your Business & Understand Your Market
By having a complete understanding of your business and the customers that you provide products and services to, you will be able to best understand the types of website designs that will be visually appealing to your targeted market.
Let’s take the example of a bakery that specializes in whimsical cupcakes; a stark website designed with dark solid colors while being devoid of any fun or whimsical touches is definitely not the way to go for this type of business.
Instead, the website design for the cupcake bakery should focus on keeping the colors light, bright, and full of fun – just like the products that the website is representing.
On the opposite end of the spectrum, if your business is related to selling motorcycles then your website design should be related to darker colors and images that are representative of the motorcycles that are being sold.
Consider a consultation with a solid website development consultant that will have the ability to not only help you define your market, but also point you in the ideal design direction.
Keep your website relevant
Just as having an understanding of your target customer base will help to influence your site outcome, your website design is likely to influence your targeted customer base on several levels.
A person in the market for fun and whimsical cupcakes is likely to be a bit confused if they pay a visit to a website with a design that is slanted more towards the motorcycle market! Your selected design should reflect your products and services in a relevant manner; whether you opt to do this with your selected color palette or with the images you use on the website.
Keeping the design and layout of your website relevant to your products and services will ensure that your potential clientele stick around to see what else your website has to offer; thereby increasing the likelihood of sales leads or sales themselves.
Keep It Simple – Easy Navigation Is Key
We have all visited websites that are near impossible to navigate simply because you cannot figure out which of the dancing fuchsia buttons are likely to lead you to the webpage that you are looking for. When working on the blueprint for your website, you should ensure that your layout is not only simple and aesthetically pleasing with its simplicity, but that an easy navigation tree has been designed. If visitors to your website get lost on their way to making a purchase they are more likely to walk away from finalizing the sale.
The design of your website plays a key role in the success that your website will bring to your company; consult with a professional website design consultant to ensure that your website is designed in a manner that will prove to be successful!